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They’re Back! McDonald’s Introduces the Limited-Edition Surprise Happy Meal®, Featuring Iconic Throwback Toys from the Past 40 Years

November 1, 2019

            Head to your nearest participating McDonald’s restaurant starting November 7th to find out which toy will be yours while supplies last

TORONTO, November 1, 2019 — To celebrate the 40th anniversary of the first-ever Happy Meal, McDonald’s is launching the limited-edition Surprise Happy Meal with some of its most popular Happy Meal toys from the last four decades. The Surprise Happy Meal will be available in more than 90 countries around the world and at participating McDonald’s restaurants in Canada for a limited time beginning Thursday, November 7 through Sunday, November 10, while supplies last.

toys

For a very limited time, Canadian families can collect one of the 15 iconic toys (10 iconic toys in Quebec) in the Surprise Happy Meal, including:

  • Cowboy McNugget* (McDonald’s): 1988
  • Fireman McNugget* (McDonald’s): 1988
  • Mail Carrier McNugget* (McDonald’s): 1988
  • Hamburger Changeable (McDonald’s): 1989
  • Grimace (McDonald’s): 1990
  • Dino Happy Meal Box Changeable* (McDonald’s): 1991
  • McDonald’s Hot Wheels Thunderbird* (Mattel): 1993
  • Hamburglar (McDonald’s): 1995
  • Power Rangers (Hasbro): 1995
  • Space Jam Bugs Bunny (Warner Brothers): 1996
  • Patti the Platypus (Ty Beanie Baby): 1997
  • Tamagotchi (Bandai): 1998
  • My Little Pony (Hasbro): 1998
  • Furby (Hasbro): 1999
  • Hello Kitty (Sanrio): 2013

*Excluding Quebec

Every Canadian who has ever had a Happy Meal remembers the feeling of opening the box to find out what toy they received. While the Happy Meal has changed over the years, the sense of fun it brings has not. So, guests of all ages are invited to join in the celebration and discover which throwback toy awaits them inside the Surprise Happy Meal.

“Happy Meal toys are as synonymous to childhood as the iconic red boxes are to the McDonald’s brand,” said Antoinette Benoit, SVP, Chief Marketing Officer, McDonald’s Canada. “Now, parents can share fond memories with their kids while creating new ones as they unbox their Surprise Happy Meal to discover an old favourite.”

In addition to creating fun moments, the Happy Meal is well-loved for providing delicious favorites like Chicken McNuggets® and hamburgers. Over the years, new, balanced choices have been added to the Happy Meal so parents can feel good about the options they’re feeding their families. Globally, McDonald’s has served more than 6.4 billion fruit, vegetable, low-fat dairy and water options in Happy Meals since 2013, and its commitment has evolved to the global Happy Meal goals announced in 2018.

In Canada, the Happy Meal also holds a special place in the hearts of Canadian families, with a portion of the proceeds from every Happy Meal sold going to Ronald McDonald House Charities® Canada (RMHC®). The Happy Meal program has raised more than $70 million for the charity since 2004. These funds help keep more than 25,000 families close together each year at Ronald McDonald Houses and Ronald McDonald Family Rooms across Canada, while their child is being treated at a nearby children’s hospital.

Through this global Surprise Happy Meal event, fans of all ages are invited to join in the fun and discover what old (or new!) favourite awaits them.

About McDonald’s Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Canada has become part of the Canadian fabric, serving close to three million guests every day. More than 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent franchisees. Nearly 100,000 people from coast-to-coast are employed in either corporately owned or franchised restaurants. Of the almost $1 billion spent on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca 

For more information:

Veronica Bart, McDonald's Canada

veronica.bart@ca.mcd.com

647-391-1502