Say hello to The 12™: McDonald’s® Canada bites into lunch-time cravings
New chicken sandwich launched to satisfy hungry guests for their busy afternoon ahead
The new menu item responds to Canadians’ evolving lifestyle preferences at a time when Canadians are visiting quick-service restaurants at lunch more often and seeking convenient on-the-go options. According to recent data published by The NPD Group, lunchtime visits grew at quick service restaurants by seven percent in 2015.*
The 12 is freshly prepared in the restaurant’s kitchen and uses chicken sourced from Canadian farmers, making it a quality go-to lunch option. It is made with a choice of grilled or crispy seasoned chicken breast, applewood smoke seasoned sauce, fresh tomato, leaf lettuce, white processed cheddar cheese on a sesame and poppy seed glazed bun.
“We created the recipe with our partner chefs to deliver against the opportunity to provide our guest with more variety and choice in our menu, offering a great tasting product, freshly prepared in restaurant, available with crispy or grilled chicken.” said Nicola Pitman, Director, Menu Management, McDonald’s Restaurants of Canada Limited.
The introduction of The 12 as a permanent menu offering is another example of McDonald’s continued commitment to menu innovation and meeting the evolving needs of its guests.
The sandwich is available at participating restaurants across the country and is priced at $5.99 plus tax. Nutrition information for The 12 can be found at www.mcdonalds.ca.
About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca
* Source: The NPD Group/CREST® – year ending Dec 2015
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