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The Classics, Remastered: McDonald's Canada revamps its iconic burgers

August 6, 2019

The QSR reveals changes to how it cooks and serves its classic beef lineup for hotter, juicier and tastier burgers*

TORONTOAug. 6, 2019 /CNW/ - McDonald's Canada is shaking up the way it cooks and serves its classic beef burgers. Whether it's a Big Mac®, Quarter Pounder® or Cheeseburger, Canadians will now enjoy a more delicious experience in every bite of their classic beef-burger favourites at participating McDonald's restaurants across the country.

Burgers

McDonald’s Canada today announced its classic delicious burgers will now be hotter, juicer and tastier. The remastered burger lineup includes (from left to right) the Big Mac, cheeseburger and Quarter Pounder. (CNW Group/McDonald's Canada)

McDonald's is enhancing its burger experience through a number of small changes to how burgers are cooked and served, starting with cooking its 100 per cent Canadian beef patties in smaller batches. Additionally, several aspects of the ingredients and process are getting a makeover, including improved produce storage and warmer buns. Together, these changes make a big difference that will enhance the taste and quality of McDonald's classic burger lineup.

The full suite of burger improvements include:

  • 100 per cent Canadian beef patties now cooked in smaller batches for hotter and juicier beef*
  • Storage changes for fresher and crisper produce
  • Onions added directly on the patties**on the grill to intensify flavour
  • More of our legendary Mac Sauce applied on Big Macs
  • New bun recipes for warmer buns

This move not only marks the next evolution of the McDonald's beef journey, but it also builds on the organization's strong foundation around menu transparency, dedication to using sustainably sourced Canadian beef and commitment to serving great tasting burgers made with quality ingredients.

McDonald's beef patties are 100 per cent pure Canadian beef, made from cattle raised by ranchers primarily located in Alberta and Saskatchewan, and – with the exception of a pinch of salt and pepper – produced without any artificial preservatives, fillers, colours or flavours.

From August 13-19, 2019, McDonald's is offering a $3 Big Mac® at restaurants nationally, to encourage Canadians to taste the difference in this remastered classic beef burger. 

Quotes:

"We're making a number of small changes to our burgers that add up to one big taste difference for our guests," said Nicola Pitman, Director of Menu Innovation and Management, McDonald's Canada. "These improvements will not only result in hotter, juicier and tastier burgers that are cooked to perfection, but also showcase our ongoing commitment to ensuring Canadians get the best burger every time they visit McDonald's."

*Than our prior classic burgers.
**Excluding the Quarter Pounder lineup.

ABOUT McDonald's Canada

In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 100,000 people from coast-to-coast and more than 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion spent on food, beverages and packaging, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca

SOURCE McDonald's Canada

For further information: Media requiring more information or wishing to arrange an interview please contact: Veronica Bart, veronica.bart@ca.mcd.com; or McDonald's Media Relations Line, media.relations@ca.mcd.com, 1-877-786-3342