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Canadians are reclaiming the joy of sharing (and stealing!) fries with friends

August 9, 2021

McDonald’s Canada launches new ad campaign in celebration of reuniting and enjoying food together once again

McDonald’s Canada announces the launch of its new Steal My Fries ad campaign, designed to inspire Canadians to recapture the joy of sharing their favourite McDonald’s foods now that friends and family can gather together again. The feel-good campaign is a memorable musical ode to “fry thieves” everywhere -- you know the ones: siblings, friends and family who instead of ordering their own fries, choose to steal yours instead.

Recent data from Restaurants Canada shows nearly three-quarters of Canadians (74 per cent) said they missed going out to restaurants most during the pandemic, and most (89 per cent) are looking forward to dining together with friends and families again.

“At McDonald’s, we serve delicious food as well as feel-good moments,” said Alyssa Buetikofer, Chief Marketing Officer at McDonald’s Canada. “Steal My Fries is a playful, creative campaign that celebrates the joy of sharing a meal again.  We hope it inspires Canadians to reconnect over some of McDonald’s World Famous Fries – whether you intend on sharing, or casually stealing a few from the ones you love!”

The joy of connecting over a meal is exactly the impetus behind Steal My Fries. The brand looks forward to inspiring more simple moments of happiness, helping Canadians reunite with friends and families to create new memories over stealable McDonald’s fries.

Local McDonald’s franchisees are also noticing more Canadians reconnecting over meals. “Over the past few weeks, we’ve been so happy to see more and more guests and their families or friends returning to our restaurants to enjoy the great taste of McDonald's together,” said Joe Guzzo, Richmond BC.

The fully-integrated Steal My Fries campaign includes 15- and 30- second TV ads, online video and social media created by Cossette.

Steal My Fries launches across Canada on Monday, August 9. You can watch it HERE.

Guests can order McDonald’s World Famous Fries™ to share with friends and family in-restaurant, through the McDonald’s app, at the Drive-Thru, or via McDelivery®.