Victor Rocca, Regional Vice President, Ontario, joined McDonald’s Canada in 2003. In his current role, Victor is responsible for the business management of the Ontario Region, including Marketing, Franchising, Operations and Finance. In this capacity, he oversees nearly 500 restaurants and works closely with almost 100 Franchisees.
Victor has extensive experience in Finance, Operations and Real Estate within the Retail and Food industries. Before joining McDonald’s, Victor built a successful career with major national brands such as Canadian Tire and Sears Canada.
Since joining McDonald’s as the Controller for National Restaurant Development, Victor has quickly risen through the ranks to hold similar Finance roles for the Ontario Region and National Field Service. In 2009, Victor accepted the opportunity to shift to an Operations role as the Director of Field Service for the Ontario Region, before being promoted to Senior Director of National Field Finance in 2013. Based on this diversity of experience within the company, Victor was selected as the Regional Vice President in 2014.
Victor is a proven leader who believes in collaboration, communication and creative thinking as the drivers of business growth and individual development. He is also a strong advocate of the importance of giving back to his community, and currently sits on the board of the Hamilton Ronald McDonald House as Treasurer.
On the personal side, Victor is married to Alana and they have two daughters, Taylor and Sydney.