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Transparency and innovation secure top spot for McDonald’s Canada

McDonald’s Canada was recognized as the 2012 Marketer of the Year by Marketing magazine at a gala event last night. The company’s marketing campaigns were rewarded for venturing into entirely new territory and setting a precedent for transparency.
 
“Over the past year, we’ve taken our marketing efforts in bold new directions,” said Joel Yashinsky, Chief Marketing Officer, McDonald’s Canada. “We’ve broken into new markets, engaged in meaningful open-dialogue with our customers and found new ways to tell our story. It’s an honour to have these efforts recognized.”
 
The prestigious award celebrates the best of the best in the industry. Each year, winners are chosen for their clear vision about how to connect with and serve their customers, a willingness to embrace innovation and risk, and an ambitious determination to change the advertising and media landscape.
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