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McDonald’s Canada opens its virtual doors to answer Canadians’ food questions

For the first time, McDonald’s Canada is opening its virtual doors to answer Canadians’ questions about its food with the launch of a new and interactive online platform at www.mcdonalds.ca/yourquestions.  From what’s in its famous hamburger patties to how the freshly-cracked Canada Grade A Egg in its iconic Egg McMuffin® gets its shape, the initiative is part of the company’s ongoing efforts to be more transparent about its food and business.
 
“We’re proud of the quality behind our menu and passionate about sharing the real facts with Canadians who might be curious about our food,” said John Betts, President and CEO of McDonald’s Canada.  “We’ve long been a leader in providing full nutrition information and ingredient listings for everything we serve, but there are still many food myths out there that are completely unfounded and that we aim to set the record straight on.”
 
Canadians can visit mcdonalds.ca/yourquestions to ask a question about McDonald’s food - from what goes into a menu item to how it is made and prepared.  The purpose-built tool enables participants to ask questions and have them personally answered.  To ask a question, participants must log-in using their Facebook or Twitter account.  Visitors to the page can search questions as well as see and share the questions that have already been asked and answered via their social channels.
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