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McDonald’s Canada accelerates beverage growth strategy with national launch of McCafé brand

McDonald’s Canada is taking a major step today in its beverage growth strategy and building on its strong brewed coffee success with the national launch of the McCafé brand and the introduction of premium espresso-based beverages in the majority of its restaurants. The expansion of the McCafé brand and its product offering is part of the company’s goal to elevate its coffee portfolio and to become Canada’s favourite destination for great food and beverages.
 
“In just a few years, coffee has joined our iconic offerings like the Big Mac® and World Famous FriesTM as a strong driver of the McDonald’s business,” said John Betts, President and CEO of McDonald’s Canada. “We see an opportunity to continue expanding our beverage platform and efforts to gain a greater share of the very sizeable Canadian beverage market.”
 
In just two years, McDonald’s Canada has doubled its brewed coffee sales and is on track to serve Canadians approximately 200 million cups of its Premium Roast Coffee this year. With a strong coffee foundation, McDonald’s Canada recognized an opportunity to serve what it believes is an unmet need, for existing and new customers, in the rapidly growing Canadian specialty coffee segment. In addition to extending its McCafé product portfolio, the company’s recent restaurant re-imaging initiative gave McDonald’s Canada a unique opportunity to create a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale.
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