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Canadians to enjoy McCafé bagels nationwide

On the heels of a successful launch in Ontario, McDonald’s Canada announced that it will be expanding its new McCafé bagels to participating restaurants across the country. The new offering aligns with Canadians’ love of bagels as the recent Ontario launch performed better than expected.
A recent McCafé / VIGA* survey found that Canadians’ bagel preferences vary coast to coast. Except when it comes to spreads, Canadians are traditionalists with plain cream cheese (83 per cent) edging out butter (70 per cent) with all other spreads far behind. Additional survey findings: • Over half (53%) of Canadians who have tried McDonald’s new bagels said they would recommend them to a friend or family member – the highest of all QSRs in Canada included in the survey • Everything bagels top the charts in most provinces (55 per cent) apart from Quebec, where Sesame Seed is number one (71 per cent). In Ontario, Everything Bagel has also been the most popular McCafé bagel choice (39%). • 61 per cent of Canadians would order a coffee with their bagel and prefer to get their bagel at the same time and place that they get their coffee (53 per cent). • One in four bagel-loving Canadians (about 24 per cent) eat their bagels in the car on a regular basis Other Key Facts • Canadians can enjoy McCafé bagels with their favourite coffee at participating 1,400 McDonald’s locations in communities across the country. • There are nearly 290 million bagels served in Canada each year.
Quotes “McCafe bagels have been an incredibly exciting addition to our menu,” said Nicola Pitman, Director, Menu Innovation at McDonald’s Canada. “We’re proud of how the new McCafé bagels have caught on throughout Ontario, and we’re looking forward to sharing the love with the rest of the country.”
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