NEWSROOM

« Back

McDonald’s® Canada partners with Breakfast Club of Canada to develop tomorrow’s leaders

More than 100 at-risk students to attend Leadership Camps


Share
 
TORONTO, ON (April 7, 2016) – More than 100 at-risk students will have the unique opportunity of attending one of three annual Leadership Camps happening across the country thanks to a new partnership between McDonald’s Restaurants of Canada Limited and Breakfast Club of Canada.

The five-day Leadership Camps are designed to increase self-confidence, self-esteem and teach leadership skills to participants that will continue to benefit each of them for years to come. At each camp, students will discover and develop their strengths, returning home with new found courage to achieve their goals and be even stronger leaders. Each day they will take part in team-building exercises, sports, theatre, outdoor and cultural activities.

“As a parent, it’s incredibly moving to hear the powerful stories about how a Leadership Camp can transform an at-risk student’s life,” said Jacques Mignault, Chief Operating Officer, McDonald’s Canada. “At McDonald’s, we believe that every student deserves the very best opportunity to succeed. Our support of these Leadership Camps is all about helping these terrific students have some fun today, while building their character and developing their leadership skills for the future.”

Students attending the camps are aged between 10 to 14-years-old and are participants in a Breakfast Club of Canada program. They are selected to attend the camp in recognition of their commitment to their peers, school breakfast program and community.

Three Leadership Camps will be held annually across Canada. In 2016 the camps will be hosted in:
  • Wentworth-Nord, Quebec
  • Vancouver, British Columbia
  • Oro-Medonte, Ontario
“We are very proud to partner with McDonald’s Canada in order to be able to send our youth to the Leadership Camps. These types of programs reinforce the importance of developing self-confidence and tools that will enable these kids to pursue their dreams” said Daniel Germain, President and Founder of Breakfast Club of Canada.

Every day, McDonald’s and its franchisees aim to enrich Canadian communities. It’s a responsibility and mission we take seriously. As part of our efforts, we also support many national, regional and local projects that help impact the lives of youth in communities across the country.

About McDonald’s Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day.  Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.

About Breakfast Club of Canada
For 20 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 167,000 students every day in 1,455 schools. For more information on Breakfast Club of Canada please visit: http://www.breakfastclubcanada.org/

 -30-
 
For more information, please contact:
Adam Grachnik
416-446-3354
adam.grachnik@ca.mcd.com or media.relations@ca.mcd.com
 

@McD_Canada


Quick Facts