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McDonald’s® Canada introduces Latest Menu Innovation Across the Country

New McMini sandwiches offer customer big taste satisfaction in small package


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TORONTO, ON (March 31, 2010) – Believe it or not, size really does matter at McDonald’s.  The newest addition to the McDonald’s menu combines gourmet flavours and quality ingredients into a miniature-sized sandwich, proving that good things really do come in small packages. 

First launched in Quebec as a limited-time offer, McMini™ sandwiches made their national debut this week. 
“Canadian customers demand variety, quality and convenient menu items without sacrificing on taste,” says Anne Parks, Director of Menu Management, McDonald’s Canada. “We received such positive feedback on the McMini from the Quebec market that, in the spirit of listening to our customers, it was only natural to extend the product offering to other parts of the country.”

The McMini sandwiches are available at participating McDonald’s restaurants across the country. Served on a fresh, mini bakery-style baguette, McMini sandwiches are offered with the choice of crispy or grilled seasoned all-white chicken breast and feature two gourmet sauces – Spicy Thai and Pesto. At only $1.99 plus applicable taxes per sandwich, even the price is miniature.

“The McMini delivers great value and gourmet flavours such as Pesto and Spicy Thai, new taste profiles we’ve never offered before as part of our sandwich line-up on the national menu at McDonald’s,” says Parks.   

Get a chance to win a mini-vacation for two!
The launch of McMini sandwiches will be even more exciting with two national contests hosted by Canadian Living/Elle Canada and LaineyGossip.com giving two lucky Canadians the mini-break of a lifetime. For complete contest details, including eligibility, winner selection and prize description,

visit www.ellecanada.com/contests orwww.canadianliving.com/contest, and www.LaineyGossip.com. No purchase necessary; correct answer to skill-testing question required in order to win.

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About McDonald's® Canada
McDonald’s® is the leading foodservice company in the world. McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald’s Canada, visit the company’s web site at www.mcdonalds.ca

Media Relations Team at McDonald’s Canada
1-877-786-3342

@McD_Canada


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