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McDonald’s® Canada Expands Happy Meal Menu with New Grilled Chicken Snack Wrap

Quck-Service Restaurant leader makes strides in sodium-reduction efforts


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TORONTO, ON (May 25, 2010) – Family meals at McDonald’s Canada have always been about giving kids and parents a shared experience that is fun and engaging, and with news of an exciting addition to the Happy Meal menu, everyone has yet another reason to smile.

Starting this month, participating McDonald’s restaurants across Canada will expand their Happy Meal line-up by offering a Grilled Chicken Snack Wrap, which consists of a half-portion of grilled chicken made with 100% seasoned chicken breast, shredded Monterey Jack and light cheddar cheese and shredded lettuce with ranch sauce in a soft tortilla.

“We’re confident kids will have fun discovering a new food experience all on their own,” said Richard Ellis, Senior Vice-President, Communications and Public Affairs at McDonald’s Canada. “But of equal importance is the reinforcement to parents of our commitment to serving quality food while promoting balance and variety.”

We’re proud to say we have reduced sodium in 47 menu items since 2009. Two ingredients we’ve made the biggest impact with are our grilled chicken, which has seen a reduction in sodium of 47 per cent, and our crispy chicken, which has been reduced by 50 per cent.

The sodium-reduced Grilled Chicken Snack Wrap, when bundled with apple slices and 1% white milk as part of a Happy Meal, also meets McDonald’s Canada’s voluntary commitment to the Canadian Children’s Food and Beverage Advertising Initiative (CCFBAI) regarding the nutritional value of meal choices featured in advertising directed to this demographic.

“Part of the enduring appeal of McDonald’s is that we have continuously evolved our menu to meet the needs of our customers,” added Ellis. “We believe that working collaboratively with industry and health experts to make incremental changes in reducing dietary sodium intake is an important part of our ongoing efforts to promote a holistic approach to nutrition.”

In addition to the Grilled Chicken Snack Wrap, the changes will impact a wide range of menu items at McDonald’s Canada, including the Grilled Chicken Classic Sandwich, the Breakfast Burrito, as well as all entrée salads featuring grilled chicken, adding to the sizable sodium reduction numbers the company had already achieved with its new line of salad dressings.     For complete nutritional details, please consult McDonald’s online Nutritional Calculator at http://www.mcdonalds.ca/NutritionCalculator/index_en.html.

“This is an excellent example of how the foodservice industry is bringing healthier options to the table,” said Ron Reaman, Vice-President, Federal Government Affairs for the Canadian Restaurant and Foodservices Association. “We applaud McDonald’s Canada for this initiative. Its measured approach to complex issues such as sodium reduction is vital to achieving sustained success.”

“It’s fitting that this initiative should find its inspiration in the Happy Meal because the notion that ‘small change can make a big difference’ is at the core of the 10 Cent Happy Meal program, which has done so much over the years to help kids with serious illnesses and disabilities, and their families, lead healthier, happier lives,” said Ellis, who is also President of Ronald McDonald House Charities® (RMHC®) of Canada.

Since 2004, for every Happy Meal sold every day, 10 cents goes to Ronald McDonald House Charities of Canada, raising more than $4 million annually, bringing the total to nearly $29 million since the program’s inception. This tremendous support has enabled RMHC Canada to grow and reach more kids and families than ever before through its support of every Canadian Ronald McDonald House®, the Ronald McDonald Family Room® Program and by awarding grants to many other children’s charities across the country.

About McDonald’s Canada
McDonald’s is the leading foodservice company in the world.  McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast.  Approximately 75 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs.  For more information about McDonald’s Canada, visit the company’s website at www.mcdonalds.ca.


Media Relations Team at McDonald’s Canada
1-877-786-3342

@McD_Canada


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