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McDonald’s® Canada Develops Solution That Allows Employees to Wear Poppies to Commemorate Remembrance Day

Company sought counsel of Royal Canadian Legion to find option that balances food safety with the desire to honour Canada's Veterans


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TORONTO, ON (October 30, 2012) – In its ongoing efforts to promote Remembrance Day, McDonald’s Canada is piloting the use of a pin holder that allows front-line employees to securely wear poppies in support of Canada’s Veterans.
Historically, the foodservice industry has been challenged to allow staff to wear poppies due to the food safety risk associated with straight pins, but McDonald’s Canada worked closely with the Royal Canadian Legion to find a workable solution.

“We were committed to finding a solution that would reduce the food safety risk while maintaining the integrity of the poppy,” said Richard Ellis, Senior Vice President of Communications and Public Affairs at McDonald’s Canada. “Remembrance Day means a great deal to our employees and to the communities we serve all across Canada. We feel this small but significant evolution reflects the importance of showing our heartfelt gratitude to our Veterans.”

The pin holder used by McDonald’s employees who choose to wear the poppy on their uniform is a short tubular sleeve made of silicone. When you insert the exposed part of the pin through the garment and into the holder, the pin rests snugly inside the sleeve, providing a tight and secure fit.

“The Royal Canadian Legion is supportive of McDonald’s efforts to use pin holders as a way to ensure the safety and security of their customers while honouring Remembrance Day and our Veterans,” said Gordon Moore, Dominion President, Royal Canadian Legion.

Each year, at locations from coast-to-coast, McDonald’s and its franchisees partner with the Royal Canadian Legion to welcome local Veterans and volunteers into its restaurants to distribute poppies. It is a time-honoured tradition and an important way for the company to spread the spirit of appreciation all Canadians have for Veterans.

“We’re very pleased to bolster our support this year with the development of the pin holder solution and we’re eager to to share our experience with the broader industry as it may benefit others in the future,” added Ellis.

About McDonald’s Canada
McDonald’s is the leading foodservice company in the world. McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast-to-coast. Approximately 80 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald’s Canada, visit the company’s web site at www.mcdonalds.ca.

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Media Relations Team at McDonald’s Canada
1-877-786-3342

@McD_Canada


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