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McDonald’s® Canada Brings the Cool Factor with Launch of McCafe Iced Frappes

Company expands McCafe offerings and enters the estimated $300 million Blended Ice Cofee category


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TORONTO, ON (August 7, 2013) – With summer days in full swing, McDonald’s Canada expands its premium beverage portfolio and evolves the McCafé brand with the national launch of McCafé Iced Frappés. The new menu item marks the company’s entry into the Blended Ice Coffee category – which represents an estimated 130 million annual servings and surpasses smoothies and iced coffee servings in the quick service industry** - as it aims to establish a leadership position within this sizeable market.

“McCafé is about giving our customers a wider variety of premium beverage options as well as bringing new customers into our restaurants,” said John Betts, President and CEO, McDonald’s Canada. “The launch of Iced Frappés is part of our ongoing strategy to gain greater market share in the Canadian beverage category and be the top destination among consumers.”

Following the launch of McCafé in 2011, McDonald’s has served over 32 million espresso-based McCafé beverages and more than doubled its coffee market share - outpacing the growth of the industry overall. Due to the overwhelming success of the McCafé brand, over 1,000 restaurants across Canada now carry McCafé offerings.

Blended ice beverages are highly popular among Canadian consumers, especially during the summer months. With double-digit increase from 2012, the Blended Ice Coffee category is growing on trend with consumer demand – included in approximately three percent of all visits within the quick service industry. **

“In response to Canadians’ love for blended ice drinks, we are proud to offer McCafé Iced Frappés,” added Betts. “We’re continuing to surprise and delight our customers while catering to their relevant needs and preferences – which is always our top priority.”

Starting at $1.69 plus tax for a snack size, McCafé Iced Frappés are cool and delicious from start to finish and are available in two exciting flavours:

·         • Coffee Iced Frappé – the perfect balance of coffee flavour, made sweet and smooth and blended with ice.

·         Vanilla Chai Tea Iced Frappé –bringing together vanilla and chai flavours, including cinnamon and nutmeg, made sweet and smooth and blended with ice.

McDonald's McCafé lineup also includes premium roast brewed coffee, authentic espresso-based beverages made with freshly ground beans, real whipped cream and fresh milk, as well as Iced Coffee and Real Fruit Smoothies.

The launch of McCafé Iced Frappés is supported by a large multi-channel advertising campaign, including TV, radio, out-of-home, digital and in-store merchandising.

Nutritional information on McCafé Iced Frappés can be found at:
http://www.mcdonalds.ca/ca/en/food/nutrition_calculator.html

About McDonald’s Canada
McDonald’s is the leading foodservice company in the world. McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast-to-coast. Approximately 80 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald’s Canada, visit www.mcdonalds.ca or follow us on Twitter (@McD_Canada) and Facebook (Facebook.com/McDonaldscanada) for updates on our business, promotions and menu items.

* McDonald’s Canada – based on internal estimates
** The NPD Group/ CREST® – Canada; years ending May 2013


Media Relations Team at McDonald’s Canada
1-877-786-3342

@McD_Canada


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