McDonald’s Takes The Egg McMuffin to a ‘Whole’ New Level
Iconic breakfast sandwich now also available on a whole grain option
Toronto, ON (May 30, 2014) –McDonald’s Canada today announced it is expanding its breakfast menu offerings by bringing a whole grain option to its iconic Egg McMuffin sandwich. Made with 100 per cent whole grains, the new option gives Canadians a delicious and nutritious breakfast sandwich to enjoy on-the-go.
The new option comes as result of Canadians’ evolving food preferences. According to recent data published by NPD, 33 per cent of Canadians incorporate whole grains into their diet* while 50 per cent say they are eating more foods with whole grains in their diet compared to the previous year**.
“As our menu continues to evolve, we want it to reflect Canadians’ dietary needs and lifestyle choices,” said Anne Parks, Director of Menu Management, McDonald’s Canada. “Introducing the Egg McMuffin on a whole grain option is an indication of our on-going commitment to providing the nutrition-minded and convenient choices our customers want while delivering the great taste they expect from McDonald’s.”
The Egg McMuffin is a convenient, warm, all-in-one sandwich made with quality ingredients including: a freshly-cracked Canada Grade A large egg, Canadian bacon, processed cheese and now the choice between a white or whole grain toasted English muffin – all for 290 calories per sandwich.
The Egg McMuffin on whole grain is a permanent menu option and is available at participating McDonald’s restaurants across Canada beginning at 4 a.m. at selected restaurants.
The launch of the Egg McMuffin on whole grain is supported by a multi-channel advertising campaign including TV, radio and in-store merchandising.
Additional nutrition information can be found at:
About McDonald’s Canada
McDonald’s is the leading foodservice company in the world. McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 85,000 Canadians coast-to-coast. Approximately 80 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald’s Canada, visit www.mcdonalds.ca or follow us on Twitter (@McD_Canada) and Facebook (Facebook.com/McDonaldscanada) for updates on our business, promotions and menu items.
*The NPD Group/Eating Patterns in Canada (EPIC) 16th Edition, April 2013
** The NPD Group/HealthTrack®, YE March 2012
For more information, please contact:
McDonald’s Media Relations